Curious about the psychology of color?
Wondering how color influences marketing and sales?
Whether you’re choosing colors for your brand, your product launch, or your email marketing campaign, consider the impact of color.
Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods, and feelings.
Whether you’re a marketer or a consumer, knowing the power of color psychology can help you make better decisions. Color plays a much bigger role in influencing what we purchase than you might think! Amazingly, 84.7% of people said that color was the primary reason they bought a particular product.
People make a subconscious judgment about an environment or product within 90 seconds – and between 62 and 90% of that assessment is based on color alone!
Check out the infographic for specifics by color.
Want more? Check out my other articles and graphics on color:
Don’t forget to pin this psychology of color in marketing infographic from WebPageFX.
Infographic by WebpageFX