Which Fonts and Colors Drive Top Brands? [infographic]

top brand strategyPondering your visual brand strategy?

Never hurts to check out what the world’s top brands do.

Fonts and colors are your first consideration, and they need to set the right tone for your company’s brand. Tasty Placement analyzed the colors used in the top brand logos. Then they determined font styles. Finally, whether the top brand logos used an icon only, text only, or a combination of both.

As you can see on their infographic, only iconic brands like Apple and Shell can get away with an icon only!

And the font Helvetica is just crushing it, being used in better than 1 in 5 of top brand logos.

Does this mean you should choose Helvetica? No more than Mattel’s Barbie shouldn’t use pink as her brand color, or me purple. Just choose wisely.

More on choosing brand colors here.

Want to learn more about fonts, colors, and design? Check out my free course!

Then check the infographic to discover which fonts and colors drive the world’s top brands.

Which Fonts & Colors Drive Top Brands? #infographic

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About Louise Myers

Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Her straightforward writing style empowers small business owners to make their own graphics for social media success! Follow Louise on Twitter: @Louise_Myers
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8 Responses to Which Fonts and Colors Drive Top Brands? [infographic]

  1. Lynne

    Very useful information. It is good to know these things when you are set out to create your new infographic. Attracting clients is what infographics do and the best way to call their attention is by knowing what works for infographics.

  2. Alexander says:

    Never could have guessed that yellow had 11%. Great infographic, thanks.

  3. Louise, I am the author of this infographic, thank you so much for posting this and bringing attention to this interesting topic.

  4. Ludmilla says:

    I think you can get away with a logo without text after you are well branded. Thanks for the info, interesting.


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