Wondering the Pinterest travel trends for 2018?
Pinterest just revealed the results of their latest study! It’s summarized on this infographic, courtesy of the Pinterest blog.
Pinners are looking for your travel ideas. If you’re a travel company or travel blogger, you’ll want to be there when people are deciding where to go next.
Pinterest helps people decide on their next adventure. Travel planning happens on Pinterest.5
Is your audience finding you there?
Pinterest Travel Stats
3 in 4 travel Pinners say travel Pins from brands are useful—and nearly all will act on what they see, often booking an unplanned trip.1
49% of US travelers who spend $1,000 or more on travel are on Pinterest2
40+ million people in the US are on Pinterest every month for travel ideas.3
Pinterest reaches almost 2x more online travelers than top online travel agency sites4
Top 2018 travel trends on Pinterest
Check the increases to see which trends are taking off with Pinners!
Where to go?
Up 593%: Solo adventures are spiking as travelers are hitting the road without family, friends or significant others.
Up 194%: Filming locations for popular movies and TV shows like Game of Thrones are making cameos on travelers’ itineraries.
Up 167%: Train travel is trending as a way to cover more ground between stops and often provides a unique glimpse into rural life.
Up 90%: Sightseeing stopovers are a popular way to get more mileage out of a work or family trip
How to get there?
Up 346%: River cruises promise stops in multiple ancient towns with minimal repacking.
Up142%: Bike tours combine high endurance fitness with the opportunity to see new terrain.
Up 136%: Train travel is trending as a way to keep exploring between destinations.
What to do?
Up 260%: Through surf classes, Pinners can refine their hang ten and get schooled by locals on hidden gems to explore.
Up 207%: Cooking classes are still hot, but food photography workshops provide culinary-obsessed travelers with a chance to develop skills beyond the skillet.
Up 207%: Restaurant guides give foodie Pinners all the right spots to plot out their travel itineraries.
Pinterest travel stats credits
- Multivertical Path to Purchase study with GfK, December 2017
- Pinterest internal data, March 2018
- comScore, December 2017 – February 2018
- comScore, January 2018
- All trend data represents year-over-year increases in saves, Pinterest internal analysis, March 2018
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Pinterest travel trends conclusion
Consider these trends when planning your content for Pinterest!