Visual social media facts:
- Your prospects are more likely to engage with your brand if you post pictures.
- Photos on Facebook generate 53% more Likes than the average post.
- Pinterest is the 4th largest driver of website traffic worldwide.
- YouTube gets more than 4 billion video views daily.
Learn more via this fabulous infographic from Donna Moritz at Socially Sorted. [pinit]
Why You Need a Visual Social Media Strategy [infographic]
Donna and I are of like mind on the importance of social media images. Images can cut through the clutter, and quickly connect with your prospects on an emotional level.
Check out this infographic for important facts on the power of visual social media, plus tips you can use in your own social media strategy!
![Why You Need a Visual Social Media Strategy [infographic]](https://louisem.com/wp-content/uploads/2013/01/Visual-Social-Media.png "Why You Need a Visual Social Media Strategy [infographic]")
Used with permission of Socially Sorted.
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So, are you excited, intimidated, unconvinced? What’s your take on the importance of visual social media?
Dot Hurley says
great infographic. personally I find I engage much better with posts which have visual content. So why is it that we are seeing lots of message only posts, especially from business pages?
Louise Myers says
I do too, Dot, however a few months ago, Fan Page admins noted that text-only updates were getting much better reach – not engagement, but FB was showing the posts to more of their fans.
It’s tough to keep up with what’s working on Facebook, as they’re constantly changing 🙁
Julie says
Interesting … this has exactly been my experience. I get 3-4x the reach on my text only posts on our page that I do to the image based ones – but there are definitely some fan pages that still seem to be getting massive reach on their images. I’m really curious to know how they manage it!
Louise Myers says
I rarely do text updates, but they seem to fail when I do. I guess I’m just better at visuals than writing engaging text blurbs! Or, visuals are what my audience wants. There doesn’t seem to be a “one size fits all” 🙂
Stacey Myers says
Now that I am able to do a bit more visual design myself I am incorporating more images.
Louise Myers says
That’s great to hear, Stacey!
Sue says
Thanks Louise. Those pictures make a huge impact. And videos, which I haven’t done yet, but I know will be a big shift (for me).
Louise Myers says
Sue, I’m with you in needing to get rolling with videos!
Toni Nelson says
Images are important as is using video on your site. If you have a video on your site about a product you are 53% more likely to have customers make a purchase. I will be posting a lot of video tips on my site because I want to educate people on why they need to start implenting a video strategy.
Louise Myers says
That’s an awesome stat, Toni. I’ll be following your video tips!
Donna says
Great post – thanks for sharing my infographic. Glad we agree about visual marketing and visual social media! :o)
Louise Myers says
Thanks for letting me share this great visual! And I’m so happy to connect with you – always enjoy social media peeps who “get” the value of good visuals! And yours are some of the best.
Julie Myers says
This is a great infographic! Tweeted it this morning, coming back to re-read! Great stats (that I can use with my clients!) and tips (I can use for me!). On Facebook, I probably do more of a 50-50 using visuals vs text. Testing different things to see what works best. Thanks for the info!
Louise Myers says
You’re welcome Julie. I’m so glad you enjoyed it! And big hugs for sharing!
Arjun Arikin says
Great post – Stuffed information – thanks for sharing