Visual social media facts:
- Your prospects are more likely to engage with your brand if you post pictures.
- Photos on Facebook generate 53% more Likes than the average post.
- Pinterest is the 4th largest driver of website traffic worldwide.
- YouTube gets more than 4 billion video views daily.
Learn more via this fabulous infographic from Donna Moritz at Socially Sorted.
Why You Need a Visual Social Media Strategy [infographic]
Donna and I are of like mind on the importance of social media images. Images can cut through the clutter, and quickly connect with your prospects on an emotional level.
Check out this infographic for important facts on the power of visual social media, plus tips you can use in your own social media strategy!
![Why You Need a Visual Social Media Strategy [infographic]](http://louisem.com/wp-content/uploads/2013/01/Visual-Social-Media.png "Why You Need a Visual Social Media Strategy [infographic]")
Used with permission of Socially Sorted.
The #1 goal of my blog is to bring you the latest news and best tips on creating social media images. Going forward, I’ll be developing more tutorials and training so you can make professional-looking graphics for your own brand. Sign up for my newsletter below so you don’t miss a thing!
So, are you excited, intimidated, unconvinced? What’s your take on the importance of visual social media?
great infographic. personally I find I engage much better with posts which have visual content. So why is it that we are seeing lots of message only posts, especially from business pages?
Dot Hurley recently posted..LOW FAT DIETS CAN MAKE YOU FAT!!
I do too, Dot, however a few months ago, Fan Page admins noted that text-only updates were getting much better reach – not engagement, but FB was showing the posts to more of their fans.
It’s tough to keep up with what’s working on Facebook, as they’re constantly changing :(
Louise Myers recently posted..Learn How Easily your Facebook Fan Page Can Look Great with These Graphic Designer Secrets…
Interesting … this has exactly been my experience. I get 3-4x the reach on my text only posts on our page that I do to the image based ones – but there are definitely some fan pages that still seem to be getting massive reach on their images. I’m really curious to know how they manage it!
I rarely do text updates, but they seem to fail when I do. I guess I’m just better at visuals than writing engaging text blurbs! Or, visuals are what my audience wants. There doesn’t seem to be a “one size fits all” :)
Louise Myers recently posted..Top Ten EASY Ways to Make Picture Quotes for Facebook & More!
Now that I am able to do a bit more visual design myself I am incorporating more images.
Stacey Myers recently posted..Author Platform Success Show Guest – Thomas Umstattd Jnr
That’s great to hear, Stacey!
Louise Myers recently posted..Best FREE Photo Sites: The Most Recommended Free Image Sites
Thanks Louise. Those pictures make a huge impact. And videos, which I haven’t done yet, but I know will be a big shift (for me).
Sue recently posted..Love and Loss
Sue, I’m with you in needing to get rolling with videos!
Louise Myers recently posted..Love Quote Graphics? How to Make Quote Pictures without Photoshop
Images are important as is using video on your site. If you have a video on your site about a product you are 53% more likely to have customers make a purchase. I will be posting a lot of video tips on my site because I want to educate people on why they need to start implenting a video strategy.
Toni Nelson recently posted..The State of Small Business in 2013
That’s an awesome stat, Toni. I’ll be following your video tips!
Louise Myers recently posted..Best Facebook Photo Sizes: Cover, Profile, Wall Photos & More!
Great post – thanks for sharing my infographic. Glad we agree about visual marketing and visual social media! :o)
Donna recently posted..Social Media Content Creation – 3 Easy Ways to Use Screen Shots
Thanks for letting me share this great visual! And I’m so happy to connect with you – always enjoy social media peeps who “get” the value of good visuals! And yours are some of the best.
Louise Myers recently posted..Small Business Marketing: What’s in Store for 2013?
This is a great infographic! Tweeted it this morning, coming back to re-read! Great stats (that I can use with my clients!) and tips (I can use for me!). On Facebook, I probably do more of a 50-50 using visuals vs text. Testing different things to see what works best. Thanks for the info!
Julie Myers recently posted..It’s All About Being Social …
You’re welcome Julie. I’m so glad you enjoyed it! And big hugs for sharing!
Louise Myers recently posted..7 Ways to Post a Link on Facebook