15 responses

  1. Dot Hurley
    January 22, 2013

    great infographic. personally I find I engage much better with posts which have visual content. So why is it that we are seeing lots of message only posts, especially from business pages?
    Dot Hurley recently posted..LOW FAT DIETS CAN MAKE YOU FAT!!My Profile

    • Louise Myers
      January 23, 2013

      I do too, Dot, however a few months ago, Fan Page admins noted that text-only updates were getting much better reach – not engagement, but FB was showing the posts to more of their fans.

      It’s tough to keep up with what’s working on Facebook, as they’re constantly changing :(
      Louise Myers recently posted..Learn How Easily your Facebook Fan Page Can Look Great with These Graphic Designer Secrets…My Profile

      • Julie
        January 27, 2013

        Interesting … this has exactly been my experience. I get 3-4x the reach on my text only posts on our page that I do to the image based ones – but there are definitely some fan pages that still seem to be getting massive reach on their images. I’m really curious to know how they manage it!

      • Louise Myers
        January 28, 2013

        I rarely do text updates, but they seem to fail when I do. I guess I’m just better at visuals than writing engaging text blurbs! Or, visuals are what my audience wants. There doesn’t seem to be a “one size fits all” :)
        Louise Myers recently posted..Top Ten EASY Ways to Make Picture Quotes for Facebook & More!My Profile

  2. Stacey Myers
    January 22, 2013

    Now that I am able to do a bit more visual design myself I am incorporating more images.
    Stacey Myers recently posted..Author Platform Success Show Guest – Thomas Umstattd JnrMy Profile

  3. Sue
    January 22, 2013

    Thanks Louise. Those pictures make a huge impact. And videos, which I haven’t done yet, but I know will be a big shift (for me).
    Sue recently posted..Love and LossMy Profile

  4. Toni Nelson
    January 22, 2013

    Images are important as is using video on your site. If you have a video on your site about a product you are 53% more likely to have customers make a purchase. I will be posting a lot of video tips on my site because I want to educate people on why they need to start implenting a video strategy.
    Toni Nelson recently posted..The State of Small Business in 2013My Profile

  5. Donna
    January 23, 2013

    Great post – thanks for sharing my infographic. Glad we agree about visual marketing and visual social media! :o)
    Donna recently posted..Social Media Content Creation – 3 Easy Ways to Use Screen ShotsMy Profile

    • Louise Myers
      January 23, 2013

      Thanks for letting me share this great visual! And I’m so happy to connect with you – always enjoy social media peeps who “get” the value of good visuals! And yours are some of the best.
      Louise Myers recently posted..Small Business Marketing: What’s in Store for 2013?My Profile

  6. Julie Myers
    January 23, 2013

    This is a great infographic! Tweeted it this morning, coming back to re-read! Great stats (that I can use with my clients!) and tips (I can use for me!). On Facebook, I probably do more of a 50-50 using visuals vs text. Testing different things to see what works best. Thanks for the info!
    Julie Myers recently posted..It’s All About Being Social …My Profile

    • Louise Myers
      January 26, 2013

      You’re welcome Julie. I’m so glad you enjoyed it! And big hugs for sharing!
      Louise Myers recently posted..7 Ways to Post a Link on FacebookMy Profile

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