Are you a Facebook Page owner?
Do you have a Facebook Page for your business? Or one that you use for products, services, or other things you sell?
If you own a Facebook Page, then there are a few things you need to know about that role.
And now, with the New Facebook layout, some features have vanished.
So, let’s take a look at everything you need to know as a Facebook Page owner.
What is a Facebook Page Owner?
According to Facebook, a page owner is a business or organization that owns the Page.
Or in your case, perhaps a blogger or small business owner.
Anyone can start a Facebook Page. That includes clubs, societies, charities, and more.
There’s also another level of Page – a Confirmed Page. With this, you’ve completed Facebook’s business verification process. You’ve also claimed the Page through the Business Manager feature.
Most of the time, you won’t need this. It is aimed at Pages running ads on topics such as politics.
But if you do need it, you can access it through Page Settings in the Business Manager.
Getting verified is pretty simple:
- Add your business details (this will be publicly viewable).
- Select your business – if yours doesn’t show, you may need to upload documents to show you are an official business.
- Confirm your business details with a phone number you have access to.
- Get the verification code sent by text, phone call, or email.
- Use the verification code to get Confirmed.
This is different from the blue verified page. That’s aimed at people like celebrities and sports stars to confirm the Page really is theirs.
How to Use Your Facebook Page 2023
The New Pages Experience hasn’t been released for all profiles yet, but if yours has it, things work a little differently than Classic Pages. And so far, it’s a real pain.
The key part is switching from your Page to your personal profile to do things such as inviting your Facebook friends to follow you.
But how do you switch to your profile? Let’s take a quick look.
Before you start, be sure that you have a Facebook personal account that is associated with the new Page.
To switch from Page to profile on desktop:
- Click your Page avatar at top right.
- Click your profile picture, or See all profiles if you don’t see it there.
To switch from personal profile to Page on desktop:
- In the same manner, click your profile picture at top right.
- Click your Page avatar, or See all profiles if you need to access a different Page you manage.
- When you visit your Page, there’s a big blue button on the side menu that says Switch.
- Click this and you will start using Facebook as your business Page.
To switch from your profile to Page on mobile:
- Open your Facebook app.
- Tap on your profile picture in the bottom right.
- Select the Pages option.
- Under the Page you want, tap on Switch now.
- This will switch into and open your Page.
You can now post to your Page, see more menu options, and access Facebook Analytics information.
Can You Make Your Facebook Profile into a Page?
If you’re using a personal profile for your business, you might want to change it into a Page.
Pages give you more tools and let you reach more people. Plus, it’s against the Facebook Terms to use your profile to represent an entity other than yourself. You could permanently lose access to your account if you use a personal profile for business.
Unfortunately, in April 2021 Facebook deprecated the one-click solution that would turn your profile into a Page, and your friends into followers.
Here’s what to do now:
1 | Once you’re logged into your Facebook profile, click create a Page.
2 | Enter some basic information for your Page: name, category, and description.
3 | When it looks good, click the Create Page button.
4 | Add a post announcing your new Page and the benefits of following it (Great info, discounts, etc, you will share).
5 | Invite your Facebook profile friends to like and follow your new Page.
6 | Post on your personal profile to notify your friends to engage with the new Page going forward. Be sure to include a link to the new Page.
9 | Keep the momentum going by creating Facebook content fans love.
Facebook Page Owner vs Admin: Page Access
With the New Page experience, page roles are simplified.
Go into Settings, then into New Pages experience and select the Page access option.
Here you’ll be able to see people with access to your page.This seems to be the same as the old Admin setting.
You can add someone new here by selecting Add New and typing in their name. You can also assign Community Managers.
Plus there’s the option to confirm the business account access for your page.
This is controlled through the Meta Business Suite.
For Classic Pages: If you still have Classic, as a Facebook Page owner, you are also an admin. But someone who doesn’t own the Page can also be made into an admin.
There are actually six roles on a Facebook Page with different automatic permissions:
- Jobs manager
Only the admin has full access to every feature of the page.
Plus, the admins are the people who can manage page roles and settings.
In other words, they are the ones who can change the Page owner. Or they can change the role given to someone on the Page.
It can be a good idea to have another admin in your Page. But make sure it is someone you trust as they can potentially remove you as admin of your own Page!
How to Add a Page Owner on Facebook
With the New Page experience, there doesn’t currently seem to be a way to add a Page owner.
Same applies to transferring and removing yourself from the page.
Here’s the Classic experience:
When you create a Page, you are automatically the owner – unless you create it through your business.
So, you don’t need to add yourself as the owner. It’s done automatically for you.
But if you want to add someone else as an admin, you can do this too.
To add an admin, you need to be on a desktop, not the mobile app.
Go to the Page and click the ‘Page settings’ option right at the bottom of the side menu.
This opens up another set of options and you want to select ‘Page roles.’
Here you can see existing Page roles including the admins. You can also see who owns the Page.
You can assign a new Page role right here. Add the person’s name or email address and choose what role they will have.
You’ll need to add your password to confirm the changes.
Remember, admin is the top level. They can do everything a Page owner can do.
To add someone else as the Page owner, you need to follow the process below.
How to Change or Transfer the Page Owner on Facebook
Again, the New Page experience doesn’t currently seem to allow transferring and removing yourself from the page.
The Classic experience:
So, you have given the Page to your friend who is buying your business. Now you need to transfer ownership of the Page to them.
Then you want to change or transfer the page owner.
To do this, first, add the person as an admin following the process above.
Once they have accepted the role as admin, go back to the Page and scroll down to Page Roles.
You and the new admin should now show.
But this isn’t all you need to know on how to remove a Facebook Page owner to make the transfer. The new admin still needs to be made the Page owner.
Business manager settings
You also need to add your friend into the Business Manager area for the Page.
Don’t have a Business Manager account? Go here to set it up. Look for the bright blue button in the upper right corner (as of May 2021 – you know FB might move it by the time you read this 😉 ) and click “Create Account.”
Your friend / new admin needs to go to their Business Manager account and into Business settings.
Go to Accounts and click Pages then +Add.
Add the Page name or URL and toggle the permissions as an admin. Then request access.
You can then accept this, and the person will see the Page on their Business Manager.
If you need more help with the Facebook Business Manager, you can find it here.
Removing yourself as Page owner
The final step is to remove yourself as a Page owner. You need to do this both in the Page and in the Business Manager.
On the Page settings, go to Existing Page Roles and edit yourself.
There’s an option to ‘Remove.’ Select this.
This removes you from the Page.
Next head to Business Manager to Accounts.
Go to Pages and select the Page you want to remove then click ‘Remove.’
This leaves your friend as the admin. They can then go into the Business Manager and add themselves as the Page owner.
How Find the Owner of a Facebook Business Page
There are times when you want to know the owner of a Facebook business Page.
Maybe you want to buy their business, or there’s a Facebook Page ownership dispute.
Whatever the reason, it is easy to find the owner of any Page.
Go to the Page’s About section.
Here you can find information about the contact options for the Page owner.
This includes their website and email address if they listed one. You can also message them directly from this Page.
The other place to find information is the Page Transparency section.
This is aimed at checking things like ads that are running.
When viewing the page, scroll down a bit and it will appear after About, Photos, and Videos.
Click to see all and you can see some of the history about the Page. This includes who created it and when.
How to Claim Ownership of a Facebook Page
Claiming Facebook Page ownership has changed with Meta Business Suite.
- Open Meta Business Suite at business.facebook.com.
- Select the Facebook business account you want to claim ownership with.
- Click Settings on the left and choose Business Assets.
- Click the Pages tab at the top and then the blue Add Assets button at top right.
- Select Facebook Page.
- Select Claim an Existing Facebook Page, then type in the name or URL.
Note that someone with control of the Page will have to approve your request.
Here’s a short video:
Facebook is always changing things around, so let me know in a comment if this no longer works.
Can You Claim an Unmanaged Page?
If there’s a Page that has your business info on it, but it isn’t yours, you may be able to claim it.
That’s assuming there’s no owner.
If a Page is unmanaged, you’ll see Unofficial Page below the cover photo. You can either request to claim the Page and be an admin. Or you can request to merge it with your existing one.
Click the Is this your business below the cover photo and follow the instructions.
You will need to verify your relationship with the business. This might be with things like a phone number or documents.
If Facebook is happy this is correct, you’ll be the owner of the unmanaged Page.
If you don’t see “Is this your business,” try the instructions above.
Can I Unpublish my Page?
Note about the next two sections: So far, we haven’t found any way to delete or unpublish a Page in the New Pages experience. The info below applies if you still have the Classic Experience.
Sometimes you realize you don’t need your Page and want to unpublish it.
This hides it from public view, but you can publish it again in the future.
To do this, go to your Page Settings.
From General, click Page Visibility, then select ‘Page unpublished.’
Save the changes and tell Facebook why you are doing this.
Click Next, then Unpublish, and it is complete.
How to Delete a Facebook Page Completely
Finally, maybe you have decided enough is enough. You don’t want a Page any longer. You won’t be back.
To delete the Page, go to Page Settings, then General, and click ‘Remove Page.’
Click Delete [Page Name], delete page, and OK.
The Page won’t be permanently deleted for 14 days in case you change your mind. But after 14 days, it’s gone for good.
Being a Facebook Page Owner
There are many roles and responsibilities as a Facebook Page owner:
→ Making an eye-catching Facebook Page cover photo.
→ Creating Facebook content fans love.
→ Keeping up with current Facebook image dimensions.
→ Checking and learning from Facebook Insights.
And so many more!
Being a Facebook Page owner is a key part of marketing your business on social media.
But times can change, and so can circumstances.
That’s why Facebook gives you a range of options to add admins, remove them, or even delete yourself from the Page entirely.
That way, you are in control of what happens as a Facebook Page owner.