Looking for the latest Facebook image dimensions infographic?
This one’s just been updated by Techwyse as of March 2017.
While I do keep my handy social media cheat sheet updated – this one goes in-depth to the many Facebook image sizes you might need!
Check out the variety of Facebook sizes covered, then read on after the infographic.
Creating highly engaging images for Facebook is no easy task. Designers work to make creative images that send a message about their brand, products and services, or offers.
Before you upload your image, however, ensure that you have created an image that abides by Facebook’s varying recommended upload sizes. It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared links, thumbnails and sponsored posts, for example.
The Facebook Cheat Sheet here was created by TechWyse to help social media experts quickly reference all the recommended dimensions and image sizes.
Facebook updates its platform regularly. Most recent updates saw changes to the layout of Facebook business pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.
Note: The sizes on the infographic come directly from Facebook’s recommendations. I still recommend creating 1200 pixel square Shared Images, and a Facebook Cover Photo that’s optimized for both mobile and desktop. Get a template here.
The infographic also provides tips for ensuring your images meet Facebook’s guidelines. For example, if your image is smaller than 470 x 246, it will automatically render as a thumbnail. As well, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image. The infographic also shared the character limit allowed for text surrounding your posts.
Now that you’ve got the Facebook image sizes – what to post?
Although they haven’t discarded it completely, Facebook has changed their 20% rule which stated that the text on an ad image shouldn’t make up more than 20% of the image. Facebook even had a grid tool where advertisers can check if their images complied with the 20% rule. The grid tool is not available anymore, and Facebook now uses a classification for the text overlay on images:
Facebook no longer rejects ad images on the basis of the text in it. Although this is somewhat good for marketers, Facebook has also stated that, as the amount of text on your image increases, the reach of your ad may be limited. This just means that Facebook prioritizes images with less text.
Check out the infographic to learn more about how your Facebook campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes. Simply download (hi-rez), print, or bookmark this infographic for quick reference when building your Facebook posts, events, ads, and more.
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