Social Media Cheat Sheet 2015: Must-Have Image Sizes!

Updated for 2015! Social Media cheat sheet with social media image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube.

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and can’t find one that’s completely correct. So I made my own!

Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of September 21, 2015.

NEW –> Tumblr sizes added November 9, 2015 (text only).

Essential sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube. Please leave a comment if any need to be corrected. I’ll update as quickly as possible!

Social Media Photo Sizes Quick Reference  

Here’s a brief rundown of some critical social media photo sizes.

Facebook Photo Sizes

Update Sept 2015: There have been some minor changes to the Facebook cover photo regarding size and position of the profile picture and buttons. Please see this post for details and to download a template: Facebook Cover Photo 2015 Template.

Twitter Photo Sizes

Google+ Photo Sizes

LinkedIn Photo Sizes

You can upload a banner image for your profile page. LinkedIn calls this a “background,” but it’s more like a cover photo, or horizontal banner at the top of the page.

  • LinkedIn profile “background”: try 1500 x 500 | How to repurpose your Twitter header for LinkedIn
  • Linked in profile picture: 500 x 500
  • LinkedIn Cover photo size: 646 x 220
  • LinkedIn status update OR blog post image size: 698 x 400
  • LinkedIn logo size: 400 x 400 square. No more horizontal as of July 2015.

Pinterest Photo Sizes

Instagram Photo Sizes

Update Sept 2015: Instagram posts are no longer limited to square! For details, read: Instagram Photo Format Breaks Out of the Box!

YouTube Photo Sizes

  • YouTube Channel Art size: 2560 x 1440 | Right click to download template
  • Be sure to check the template as cropping varies widely from TV to mobile to desktop
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800

Tumblr Photo Sizes

It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform.

I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change. But it’s been requested so I’m adding what I found, below.

Since Tumblr is so customizable and each theme is so different, you’ll have to check your particular theme for guidelines. All sizes vary by theme.

  • Tumblr header size: Check your theme. I couldn’t find any info.
  • Tumblr profile photo size: minimum 128 x 128 jpg, gif, png, or bmp file.
  • Tumblr image post: Dash image size maximum 1,280 x 1,920, shows in feed at 500 x 750.
    Images can’t exceed 10 MB.
    Animated GIFS must be under 1 MB and max at 540 pixels.

Social Media Cheat Sheet 2015: Must-Have Image Sizes

NEW! You can embed the cheat sheet on your own blog with the code below the graphic.

Free Members can download a printable version by logging in (Or get a free membership here!)

Let’s battle the misinformation being passed around. Size does matter! Pin and share this complete social media cheat sheet with your friends and followers.

Social Media Cheat Sheet 2015: Must-Have Image Sizes!

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  1. Cassandra says

    Hey there, I’ve started designing for clients and want to stay within trademarked guidelines of social media branding. But with social media, each platform has their own and the “official” icons are all a miss-match to other media icons (when following to a T). So I was curious to know, how do people get away with creating their own stylized social media sets? Is there a legal loophole or a way to get permission? I just want a nice set that match each other. haha Designer problems.

  2. Sultan I. Maulana says

    Hey, Thanks for the post ^_^ ! I’m thinking these are the best tips for people who are active on Social Media. (Sorry for bad grammar, cause I’m not American or British people, but I’m Indonesian)

  3. Tamara Tabel says

    You are a kind and generous soul! Thank you so much for putting all this info together in one place. I am a writer/marketer, but like to do some of the simple stuff myself. You have empowered me! Thank you so much.

  4. Kristen says

    can you please put tumblr up here? i have been looking for ages and i can’t find an up to date one for tumblr, thanks so much!

  5. says

    Hi Louise! Thanks so very much for your helpful list here! Great stuff! Do you happen to know the correct/updated dimensions for Tumblr header/profile picture design? There are lots of ideas around the web but I’m not sure which to go with… Any idea?

    Thanks! :)


    • says

      Hi Deb!
      I don’t know my way around Tumblr! I added what I could find, which is mostly that sizes vary by theme. There were some min / max sizes though.

      If you feel it’s incorrect, let me know. Thanks!


  6. says

    Here is my size summary:

    Twitter – 1500 x 500
    Facebook – 851 x 315
    Google Plus – 2120 x 1192
    Tumblr – 3000×1055
    Linkedin cover – 1500 x 500
    Youtube channel cover – 2560 x 1440
    Pinterest Board – 222 x 150
    Instagram post – 640 x 640

    • says

      Thanks Stefan. The Instagram sizes updated in July, so 640 is no longer optimal. Your Pinterest cover may be slightly off too. But I haven’t tried it – I planned to make large ones but then read they only show on desktop now.

    • says

      Thanks Jean-Charles, I’ll have to get up to speed with last week’s updates! I won’t be able to get to it for a week, but I’ll jump on it then.

      Thanks for the reminder!

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