Social Media Cheat Sheet 2015: Must-Have Image Sizes!

Updated for 2015! Social Media cheat sheet with social media image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube.

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and can’t find one that’s completely correct. So I made my own!

Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of September 21, 2015.

Essential sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube. Please leave a comment if any need to be corrected. I’ll update as quickly as possible!

Social Media Photo Sizes Quick Reference  

Here’s a brief rundown of some critical social media photo sizes.

Facebook Photo Sizes

Update Sept 2015: There have been some minor changes to the Facebook cover photo regarding size and position of the profile picture and buttons. Please see this post for details and to download a template: Facebook Cover Photo 2015 Template.

Twitter Photo Sizes

Google+ Photo Sizes

LinkedIn Photo Sizes

You can upload a banner image for your profile page. LinkedIn calls this a “background,” but it’s more like a cover photo, or horizontal banner at the top of the page.

  • LinkedIn profile “background”: try 1500 x 500 | How to repurpose your Twitter header for LinkedIn
  • Linked in profile picture: 500 x 500
  • LinkedIn Cover photo size: 646 x 220
  • LinkedIn status update OR blog post image size: 698 x 400
  • LinkedIn logo size: 400 x 400 square. No more horizontal as of July 2015.

Pinterest Photo Sizes

Instagram Photo Sizes

Update Sept 2015: Instagram posts are no longer limited to square! For details, read: Instagram Photo Format Breaks Out of the Box!

YouTube Photo Sizes

  • YouTube Channel Art size: 2560 x 1440 | Right click to download template
  • Be sure to check the template as cropping varies widely from TV to mobile to desktop
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800

Social Media Cheat Sheet 2015: Must-Have Image Sizes

NEW! You can embed the cheat sheet on your own blog with the code below the graphic.

Free Members can download a printable version by logging in (Or get a free membership here!)

Let’s battle the misinformation being passed around. Size does matter! Pin and share this complete social media cheat sheet with your friends and followers.

Social Media Cheat Sheet 2015: Must-Have Image Sizes!
Visual Social Media Conference: Hear the Pros Secrets!

The latest on social media graphics is yours FREE!

Changes to social media never stop! Keep up-to-date by typing your email below.


  1. says

    This was your best infographic yet! To have all these sizes in one place is amazing. I had to initially look all over to find the sizes for twitter, FB etc. Very helpful!

  2. says


    This is great, I’ll share it with the designers I work with here at the MAC. Is it possible to get a file so we can print out a large version? I’d love to have it on a wall.



  3. Jill Case says

    I love the graphic too, however when printing it only downloads as one page, with only one part being printable. Any suggestions?

  4. says

    Simply awesome, great work.

    Will you be updating this anytime soon? Some changes recently occurred on Facebook, it will be nice to have an updated graph.

    Great work again!

  5. Vitaly says

    Essential cheat sheet. Thanks for sharing, Louise!

    Just to clarify – the word “cheet” in title and Facebook App/Tab image minimum size 111×741 in your cheat sheet look a little weird to me. Are they just plain typos or something special?

  6. says

    I love your infographics. May I post this on my blog with proper credit and a link back to you? (Saw this on the buzz club and already referenced back to it- great tool)

    • says

      Thanks! For sure I don’t have everything on there, just the most commonly requested sizes. I will go ahead and add that, as well as the group cover photo, in the text!

  7. says


    Thanks for posting this. It is so helpful!

    If we want to post the same images on Facebook, Instagram, and Twitter (ideally at the same time), do you recommend making them all square? Do you think the square sizing is going to last? All of the images I want to post are horizontal rectangles. I know there are Instagrams apps I can use to add a border to make the horizontal image square, but when I use it to share the image, the extra white on the top and bottom does not look so good on Facebook.

    I would love to hear what you recommend.

    Thanks and best wishes,

    • says

      Hi Jennifer!
      Square is what I use. Yes, I think due to the increasing use of smartphones, square will be with us for a while.

      I suggest posting the horizontal images without the white borders to Facebook and Twitter, instead of going thru IG. You can schedule them at different times with a scheduling tool. Horizontal is perfect for Twitter, and also good for Facebook mobile users. Otherwise I’d prefer square for FB. But horizontal is fine, and much better than having the white borders.

  8. Eve says

    The information came in handy when I was trying to set up accounts with all these social media platforms. This makes my work much easier. Thank you so much.

  9. LeighAnn Tufts says

    Hi Louise –
    Wondering if you’ve run into this issue… I’ve been using a 2:1 ratio (1024×512) for tweeted images, and they display perfectly on desktop Twitter. But on the Twitter mobile app (iPhone 5), those photos are getting cut off horizontally when viewed in-stream. Turns out the app is actually using a 16:9 ratio for in-stream pics. Very weird and so annoying!

    • says

      Hi LeighAnn,
      Thanks for bringing this to my attention! That IS ridiculous and annoying! I also noticed that Twitter would cut off one end or the other, or both equally, at its own discretion. That doesn’t give you much to work with.

      We have different shapes for each platform – it’d be nice if at least each platform could have consistency between desktop and mobile!

      I will try find time to make a template for this. Thanks again!

  10. Ivy says

    Have you noticed any issues with image color on Facebook vs Twitter. The same image posted on Facebook seems fine (or as close to the original as I can expect with social media), then posted on Twitter I noticed the image looked totally over-saturated and had awful color accuracy. Do you know what I could have done wrong, or if there is a way to avoid this?

    • says

      That sure sounds weird, Ivy! I just compared several images and they looked virtually identical. My images are small file sizes – maybe yours are large, and getting compressed in some strange way? Would be curious to hear the file size. My Twitter images are typically 100 – 200 K.

  11. Ivy says

    I found out the issue! I checked and double checked and my file was indeed RGB so that wasn’t my issue. I was uploading the profile photo image file on Twitter as a JPEG, which was resulting in a loss of color (and quality), instead of a PNG. That seemed to resolve my color issue! I’ve been uploading all Facebook image posts as JPEGs, but now I’m not so sure that’s the smartest thing to do. Is there any way you could include which optimal photo types work best for each social media platform, or if you could share a general rule of thumb? I’m not sure if Facebook supports PNGs or if I need to save out multiple file types for an image that is being shared across social media platforms.

  12. says

    Great post Louise, nice and easy to digest and understand. Since you’re a designer and a blogger, how do you create one image that renders nicely on all the major networks, as well as your blog? Is it possible? What are the “magic” dimensions or aspect ratio?

    • says

      Hi Jamie,
      For your blog, Facebook, Twitter, LinkedIn and G+, I use the Facebook link dimensions. This won’t work on Instagram and isn’t ideal for Pinterest, but it’s the best workaround.

  13. Samantha says

    Thanks so much! Also, Twitter’s TOU now requires the bird to be the only thing representing their brand, not the “T”. ;)

  14. says

    You might consider adding 640 x 400 for Linkedin “Posts”. But, just so you know or I am going nuts, after upload such Linkedin gives a warning of 600 x 400 look best. Then one puts up a graphic of that size and Linkedin says “640 X 400 looks best.

    Also, do you know of a tool whereby one can put in one standard size graphic and then have it output all the other formats nicely labeled and stored? There use to be a Mac product called Debabelizer that did that?

    • says

      Thanks David, I never even knew there was a recommended photo size for LinkedIn! I see Peg Fitzpatrick recommends “698 x 400 pixels works for the post images AND the status updates in the new Newsfeed on LinkedIn” so I’ll add that at my next opportunity.

      As far as the tool, I’m not aware that there’s anything like that. I create the different sizes manually.

  15. Incey says

    Totally ace! As you say, the list is constantly changing. Like you I make my own templates and found your cheat sheet because we’ve just opened an Instagram account, your info and the pointer from your comments have been invaluable – I love the internet! Many thanks :)

  16. Jesús Zamarron says

    Very useful. Thank you. I use this regularly!
    However, I have an issue with Facebook Group and event covers resizing on mobile devices. Anyone having this issue? Ways around it? It’s the top, bottom, and sides being chopped off.

    • says

      Hi Jesús,
      The difference between mobile and desktop is a problem. I haven’t tried to resolve it myself, due to so many different devices as well as app versions in use. If I see anything or hear from a reader, I’ll post it here!

  17. says

    Hi Louise,

    Thanks for putting this together.
    I tend to get a lot of jpg-artifacts in my twitter profile picture. I upload them in like 1500 x 1500 or bigger. From what I understand, 500 x 500 would be better?

    Kind regards,


    • says

      Hello Ramon,
      While I don’t know the specifics of Twitter’s compression algorithm, it’s likely that larger images get compressed more, resulting in more artifacts.

      If you try the 500 x 500 image, I’d love to know what your results are!


  18. says

    Thanks for keeping this information up-to-date. It a great serviced to non-profit education sites like ours (run by my husband and myself).

  19. says

    Great page. Very handy to refer to. I’m trying to confirm the size change. All I can find is Instagram increased size to 1936×1936. Do you have a link to where you found the info? I crop most of my photos on desktop, so before I spend time doing my next batch I want to verify. Again, thank for the great info.

    • says

      Hi Alexa,
      If you search “Instagram 1080″, you’ll find a number of references, dated July 6 2015. Here’s one:

      And if you share through to other platforms like Facebook, you can verify the size there.

      I don’t believe the 1936 size is posted on Instagram. If you have info otherwise, could you post the link? I found that as the size taken with the Instagram camera and saved to your camera roll on the iPhone 4. As I mentioned in this post, if you edit in IG and plan to use the images later where you’ll need a higher resolution, start with that resolution and save it.

  20. LE says

    Thanks for the great cheat sheet.
    How about the user profile picture size for youtube? I have mine at 800×800 but it still shows smaller than everyone else’s profile pic. Thanks.

  21. ing says

    Hi Louise, I have read many a blog similar to yours, but am still learning so much. You write amazingly simple, clear, no clutter nor crowding etc. This is exactly what I’m teaching myself and here it is, I tripped on the Louisem path. Great blog of content in layman’s terms, not time consuming. Looking forward to the rest of your blogs :)

Leave a Reply

Your email address will not be published. Required fields are marked *