Social Media Cheat Sheet 2016: Must-Have Image Sizes!

Social Media Cheat Sheet 2016: Must-Have Image Sizes!

Searching for the ultimate social media cheat sheet?

I’ve been looking forever, and can’t find one that’s completely correct. So I made my own!

Simple – but accurate! Outdated infographics  are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of January 10, 2016.

January 2016: Twitter sizes updated to new square format.

November 2015: Tumblr sizes added (text only).

September 2015: Instagram sizes updated to new UNsquare format.
The 640 pixel width was scrapped for higher resolution 1080 in July 2015.

I’ve included ALL essential sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube on the chart.

Please leave a comment if any need to be corrected. I’ll update as quickly as possible!

Social Media Photo Sizes Quick Reference  

Here’s a brief rundown of some critical social media photo sizes.

My TOP recommended size: 1200 pixels square is ideal for Facebook posts, Instagram photos, and Twitter images.

Facebook Photo Sizes

Update Sept 2015: There have been some minor changes to the Facebook cover photo regarding size and position of the profile picture and buttons. Please see this post for details and to download a template: Facebook Cover Photo 2015 Template.

Twitter Photo Sizes

Update January 2016: Twitter images are no longer cropped to a horizontal in the stream, but are seen in full, up to a square. For details: Twitter image update

Google+ Photo Sizes

LinkedIn Photo Sizes

You can upload a banner image for your profile page, which LinkedIn calls a “background.”

  • LinkedIn profile “background”: try 1500 x 500 | How to repurpose your Twitter header for LinkedIn
  • Linked in profile picture: 500 x 500
  • LinkedIn Cover photo size: 646 x 220
  • LinkedIn status update OR blog post image size: 698 x 400
  • LinkedIn logo size: 400 x 400 square. No more horizontal as of July 2015.

Pinterest Photo Sizes

Updated January 2016! Some sources say 735 is one pixel less than the true pin width, so I updated the chart. The ideal height is 1.5 to 3.5 times the width (736 x 1104 to 2,576 pixels). Taller pins will be cropped in the stream.

Instagram Photo Sizes

Update Sept 2015: Instagram posts are no longer limited to square! For details, read: Instagram Photo Format Breaks Out of the Box!

YouTube Photo Sizes

  • YouTube Channel Art size: 2560 x 1440 | Right click to download template
  • Be sure to check the template as cropping varies widely from TV to mobile to desktop
  • Video thumbnail: 1280 x 720
  • Channel icon: 800 x 800

Tumblr Photo Sizes

It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform.

I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change. But it’s been requested so I’m adding what I found, below.

Since Tumblr is so customizable and each theme is so different, you’ll have to check your particular theme for guidelines. All sizes vary by theme.

  • Tumblr header size: Check your theme. I couldn’t find any info.
  • Tumblr profile photo size: minimum 128 x 128 jpg, gif, png, or bmp file.
  • Tumblr image post: Dash image size maximum 1,280 x 1,920, shows in feed at 500 x 750.
    Images can’t exceed 10 MB.
    Animated GIFS must be under 1 MB and max at 540 pixels.

Social Media Cheat Sheet 2016: Must-Have Image Sizes

You can embed the cheat sheet on your own blog with the code below the graphic.

Free Members can download a printable version by logging in (Or get a free membership here!)

Help battle the misinformation being passed around. Size does matter!

Pin and share this complete social media cheat sheet with your friends and followers.

Updated for 2016! Social Media cheat sheet with social media image sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, YouTube. Get yours!

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  1. Cassandra says

    Hey there, I’ve started designing for clients and want to stay within trademarked guidelines of social media branding. But with social media, each platform has their own and the “official” icons are all a miss-match to other media icons (when following to a T). So I was curious to know, how do people get away with creating their own stylized social media sets? Is there a legal loophole or a way to get permission? I just want a nice set that match each other. haha Designer problems.

  2. Sultan I. Maulana says

    Hey, Thanks for the post ^_^ ! I’m thinking these are the best tips for people who are active on Social Media. (Sorry for bad grammar, cause I’m not American or British people, but I’m Indonesian)

  3. Tamara Tabel says

    You are a kind and generous soul! Thank you so much for putting all this info together in one place. I am a writer/marketer, but like to do some of the simple stuff myself. You have empowered me! Thank you so much.

  4. Kristen says

    can you please put tumblr up here? i have been looking for ages and i can’t find an up to date one for tumblr, thanks so much!

  5. says

    Hi Louise! Thanks so very much for your helpful list here! Great stuff! Do you happen to know the correct/updated dimensions for Tumblr header/profile picture design? There are lots of ideas around the web but I’m not sure which to go with… Any idea?

    Thanks! :)


    • says

      Hi Deb!
      I don’t know my way around Tumblr! I added what I could find, which is mostly that sizes vary by theme. There were some min / max sizes though.

      If you feel it’s incorrect, let me know. Thanks!


  6. says

    Here is my size summary:

    Twitter – 1500 x 500
    Facebook – 851 x 315
    Google Plus – 2120 x 1192
    Tumblr – 3000×1055
    Linkedin cover – 1500 x 500
    Youtube channel cover – 2560 x 1440
    Pinterest Board – 222 x 150
    Instagram post – 640 x 640

    • says

      Thanks Stefan. The Instagram sizes updated in July, so 640 is no longer optimal. Your Pinterest cover may be slightly off too. But I haven’t tried it – I planned to make large ones but then read they only show on desktop now.

    • says

      Thanks Jean-Charles, I’ll have to get up to speed with last week’s updates! I won’t be able to get to it for a week, but I’ll jump on it then.

      Thanks for the reminder!

  7. Julie-Anne says

    I am using pixlr to resize my pictures for LinkedIn logos for my groups and it doesn’t give me too many options. Do you have any websites recommendations that could help me resize my pictures?

      • Julie-Anne says

        I used Canva and i customed the dimensions of the picture for a LinkedIn logo (100×50) or (60×30) with a maximum size of 100 KB. With those dimensions the picture is very blurry and still very small. It seems impossible for me to fill the square logo with any picture. I also tried (400×400) just in case, didn’t work. I tried with different pictures found on the web. It’s for an open law group, i can choose any picture about law. Do you have an idea of what i could do?

    • says

      What a weird issue! I see that LinkedIn is calling it a glitch – but people have been complaining about it for almost 6 months. I wonder if you try uploading via a different browser?

  8. says

    Hi Louise, thanks very much for you cheat sheet which I consulted with need! I have a question however about the optimal sizes for Twitter you mention. I arrive at something rectangular like 1200*717 px. Can you check?

    • says

      Hi Glen,
      I have checked, and it seems to vary by the device used. I took a little survey in a visual marketing group a few weeks ago.

      Two months ago Twitter announced they were no longer cropping images in the stream. At that time, everyone started seeing up to a square on desktop, and on the newest phones (iPhone, anyway). While some phones haven’t upgraded and still see horizontal, I believe square is the best going forward.

      Would love to hear what you see, and on which devices!

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