Searching for the best social media image sizes?
These are the optimal, updated social media sizes for visual content, verified as of January 2025.
With a free printable cheat sheet!
Pin the infographics in this article, and unlock your free PDF cheat sheet just above the Table of Contents ⇓
I’ve included ALL essential sizes for Facebook, Pinterest, Instagram, Twitter, LinkedIn, AND YouTube on the chart. You’ll find notes about aspect ratio and maximum file size where known.
TikTok, Tumblr, Tinder, MeWe, and Meetup sizes are listed at the end of this post.
There’s a Table of Contents if you need a quick answer. You’ll find it underneath the important cross-platform considerations below.
Please leave a comment if any need to be corrected. I’ll update as quickly as possible!
The Best Social Media Post Size
Posting on more than one of the social networks? Don’t drive yourself crazy – use these sizes that work across multiple social media platforms.
Best size for image posts
The optimal size for image posts that work on Facebook, Instagram, LinkedIn, X, and Pinterest is 1200px x 1500px. These are now shown in full in the feed and have maximum impact.
This is portrait shape, or 4:5 aspect ratio.
1200 pixels square is also excellent for Facebook, Instagram, LinkedIn, and now on X (Twitter) they’ll show in full in the tweet stream.
Squares can also be pinned to Pinterest, and in my experience, can perform well.
A square is a 1:1 aspect ratio.
If Pinterest is your main platform, try the optimal 2:3 Pin images on Facebook, as they work there too.
You can control how these tall images are cropped to 4:5 for the Instagram feed, but it’s center cropped to square for your IG gallery.
But IG is testing a 4:5 image gallery! I’ll keep you posted.
Post 2:3 Pins on LinkedIn, but now they’ll be reduced to fit a 4:5 portrait shape.
Here’s the handy template for tall social media posts that are optimized for Pinterest Pins. Right-click to save to your hard drive.
Best image size for link share posts
The optimal size for sharing links on Facebook, Twitter, and LinkedIn is 1200px x 630px. A link share image is 1.91:1 aspect ratio.
Google Discover recommends minimum 1200 pixel wide images, so this size is a must for all web pages and blog posts you want shared on social.
Download your Social Media Image Sizes cheat sheet.
Your cheat sheet covers the 3 to 6 most-used images for each social network. But there are so many more!
You can use the Table of Contents below to jump to sizes for your favorite platform.
Print out your PDF, grab a pen, and jot down more sizes you discover below.
Keep reading my articles to find more free downloads! They’ll appear as unlocked as long as you’re logged into Grow.
Social Media Sizes: Table of Contents
Loads of great info on this page!
In a hurry? Click to jump to the section that interests you most.
Facebook Page image sizes 2025
Tumblr image sizes plus Tinder, MeWe, and Meetup.
Facebook Image Sizes 2025
Facebook Cover Photo sizes
There’s a profusion (or confusion) of FB cover photos. Click through to the in-depth articles for details and free templates.
➔ Facebook Page: 1200 x 674 pixels | Optimize your Facebook Page cover photo size for both desktop and mobile viewing.
➔ Facebook Group: 1640 x 856 pixels | Optimize your Facebook Group cover photo size for desktop and mobile.
➔ Facebook Event: 1200 x 628 pixels | Optimize your Facebook Event cover photo size for desktop and mobile.
➔ Facebook Profile: 1200 x 675 pixels | Optimize your Facebook Profile cover photo size for desktop and mobile.
Want one size for all Facebook cover photos? Use 16:9 proportion and allow for cropping.
This size works perfectly on mobile Pages. You must allow cropping top and bottom on desktop, so don’t place text or other critical elements near the top and bottom.
This proportion works out to: 1200 x 675, 1640 x 923, or 1920 x 1080 pixels. Your choice!
I always recommend going with a larger image for best quality. While FB sometimes specifies minimum sizes required for upload, modern displays have such great resolution that low quality images don’t cut it any more. Go BIG!
And, it must be a static image. There’s no longer an option to use a video as your cover photo.
Other important Facebook image sizes
For more details, see the linked posts.
➔ Facebook Profile photo size: displays 176 x 176 pixels on computer and 196 x 196 pixels on smartphones | Make the best Facebook Profile Picture size plus ideas to get more likes. Download a FREE template there!
➔ Facebook Link preview size: minimum 600 x 315 pixels | How to get a LARGE Facebook link thumbnail.
➔ Facebook Photo post size: on the wall, 476 pixels wide x varied height, larger gives better quality.
Re minimum wall post size, I hope you are using larger photos than minimum already! Up to 2048 x 2048 pixels works for Facebook photo posts.
Want more about Facebook image quality, file types, compression etc?
Every Facebook image size marketers need
Yes, there’s more! Find details about Facebook post sizes, video sizes, Stories, and more. Plus an infographic of ALL Facebook ad sizes!
Pin the Facebook image sizes cheat sheet, and read on.
Pinterest Image Sizes 2025
Pinterest is keeping things simple. The profile cover is gone, and they don’t mention board covers (which were never really needed).
It’s all about Pins!
While many shapes work, Pinterest still recommends the 2:3 aspect ratio for businesses.
Pin size 2025: 1000 x 1500 pixels.
You can go wider if you wish, but keep your Pin dimensions within these proportions:
- 1:1 or square
- 1:1.5 or slightly tall (optimal)
- 1:2.1 or moderately tall
Get more Pin size details, plus how to keep your website loading quickly with large images, at this in-depth article.
➔ Pinterest Profile Photo size: 180 x 180 or larger.
➔ Maximum Pin width when clicked: varies by device viewed on.
➔ Board covers are square. I’d suggest at least 600 px square, or crop a tall image.
➔ Minimum image size that can be pinned: 100 x 200 (I can no longer verify this).
Pin the Pinterest image sizes cheat sheet, and read on.
Instagram Image Sizes 2025
Instagram posts are not limited to square!
But as of January 2025, most IGers still see your images cropped to square on your profile page gallery.
➔ Instagram Profile Photo size: 110 x 110 minimum | Rock your IG profile photo
➔ Instagram photo size: minimum 1080 width for best quality
➔ Instagram landscape photo size: 1.91:1 proportion, or 1080 x 566.
➔ Instagram portrait photo size: 4:5 proportion, or 1080 x 1350.
➔ Instagram Stories OR Reels size: 9:16 proportion, or 1080 x 1920.
Pin the Instagram image sizes cheat sheet, and read on.
X (Twitter) Image Sizes 2025
The old responsive Twitter header is now one standard shape and size on every device and browser width (since August 2019), though the profile picture overlap may change by device.
What does Twitter say about image sizes?
➔ Twitter X Header size: 3:1 or 1500 x 500 pixels | Twitter header free template 2025
➔ Twitter X Profile size: 1:1 or 400 x 400 pixels
➔ Tweeted Image size: 16:9 up to 1:1. At 1200 pixels wide, that’s 675 to 1200 pixels tall.
➔ Twitter X Card image size: 1.91:1 or 1200 x 628 pixels
Multi-image tweet sizes
- For two images, the images will be side by side, both at 7:8 aspect ratios.
- For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image.
- For four images, there will be four 2:1 aspect ratio images in a grid.
Pin the Twitter image sizes cheat sheet, and read on.
LinkedIn Image Sizes 2025
Max file size 8MB and file type must be PNG, JPEG, or GIF.
LinkedIn Personal Profile Image Sizes
Establish a professional presence with a clear and well-sized profile picture on LinkedIn.
➔ Profile Picture: 400 x 400 pixels | Use a high-quality image to ensure your LinkedIn profile picture is visible and not pixelated.
➔ Background Photo: 1584 x 396 pixels | Personalize your profile with a LinkedIn background photo, but keep in mind the picture may be cropped differently on various devices.
LinkedIn Company Page Image Sizes
Use the correct image sizes to create a professional look for your company on LinkedIn.
➔ Company Logo: 300 x 300 pixels | It’s important to have a clear company logo that represents your brand on LinkedIn.
➔ Cover Image: 1128 x 191 pixels | Ensure your LinkedIn Company Page cover image is optimized for brand recognition and consistent with your company’s branding.
➔ Sponsored Content Image: 1200 x 627 pixels | Maximize your reach with sponsored content images that adhere to recommended size guidelines for optimal display.
LinkedIn Post Image Sizes
Make your posts stand out in the LinkedIn feed with properly sized imagery.
➔ LinkedIn Post Image: 1200 x 1200 (square) or 1080 x 1350 (portrait) | Using the right image size for your LinkedIn posts can increase engagement.
➔ Article Cover Image: 1920 x 1080 pixels new size! | Use a compelling cover image to draw attention to your LinkedIn articles.
➔ LinkedIn Carousel Post: 1080 x 1080 pixels | Use multiple square images to tell your story or share information to take advantage of LinkedIn carousel posts.
Always use high-resolution images to ensure the best display across all devices. To accommodate high-resolution screens and maintain image clarity, it’s recommended to use the maximum resolution available within the size limits.
Pin the LinkedIn image sizes cheat sheet, and read on.
YouTube Image Sizes
➔ YouTube channel art: 2560 x 1440 pixels | Learn how to create YouTube Channel Art with FREE templates
➔ Be sure to grab the template as cropping varies wildly from TV to mobile to desktop.
➔ Video thumbnail: 1280 x 720 pixels
➔ Channel icon: 800 x 800 pixels
TikTok image sizes 2025
This one’s easy.
Videos will be in a standard 9:16 shape (be sure to film with the phone vertical).
Shorter ones, down to square size, are accepted but will have a black border top and bottom.
Meh! Go tall.
If you’re making graphics for a slideshow, use the IG Stories size of 1080 x 1920.
Leave a 150px margin on top and bottom and 64px margin on each side for TikTok text overlay.
➔ TikTok profile picture size: 200 x 200. JPG, PNG. Minimum size is 20 x 20.
➔ TikTok video size:1080 x 1920. File size: 287.6 MB (iOS) and 72 MB (Android). MP4, MOV.
➔ TikTok video ads size: 720 x 1280px / 640x640px / 1280 x 720px. File size: 500 MB. MP4, MOV, MPEG, 3GP, AVI.
Tumblr image sizes
It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform. Different themes can vary greatly.
These appear to be the most common image sizes for Tumblr.
Tumblr Profile Image Sizes
Creating a recognizable Tumblr presence begins with a vibrant profile picture.
➔ Profile Picture: 128 x 128 pixels | Choose a bold and high-resolution image for your Tumblr avatar to make your profile easily identifiable.
Tumblr Post Image Sizes
Express your creativity and mood through Tumblr posts with adequately sized images.
➔ Photo Post: 540 x 810 pixels. When you click on an image in a post, it will open a larger version, if available, with up to 2048 pixels wide and 3072 pixels tall dimensions.
➔ Animated GIFs: 540 pixels wide | To prevent slow loading times, keep GIFs at a maximum of 540 pixels wide and under 2MB.
Set the tone of your Tumblr blog with a captivating banner image.
➔ Header Image: 2048 x 1152 pixels | A wide and high-quality image for your Tumblr header helps create an engaging visual experience for your audience.
High-resolution images are pivotal on Tumblr to maintain visual quality when viewed on different devices.
Consider the aesthetics of your Tumblr theme when choosing images, as they can significantly impact your blog’s overall look and feel.
Tinder Photo Sizes
Nope, I don’t use Tinder, but due to the popularity of this article, Google is sending searchers here for Tinder photo dimensions.
Not one to disappoint, I’m including them for you!
Tinder requires photos be cropped to square for upload.
According to Photofeeler, the required Tinder pixel dimensions are 640 x 640.
In the swiping deck, however, this will be zoomed into and displayed at 600 x 848 pixels. This aspect ratio is 1:1.325, or 7:10.
The exact number of pixels will vary by the viewer’s device.
My suggestion is to start with a photo where your face doesn’t fill the square from side to side, since you can anticipate those sides being cropped off in the swiping deck.
And don’t use a photo where your face is way off to one side, as you’ll lose part of your face in the swiping deck.
Or, you can use an app like Square Instapic that will add borders to the sides of your portrait-shaped portrait to make it a square.
BTW, 8 x 10 is the standard portrait shape. So not exactly Tinder’s 7 x 10, but close.
Wondering how to get a picture to fit Tinder? This template will help.
Tinder Profile Image Sizes
Crafting a captivating Tinder profile starts with selecting the perfect photos to showcase your personality and interests.
➔ Profile Pictures: 800 x 800 pixels | For clarity and appeal, choose high-resolution photos for your Tinder profile image to make a memorable first impression.
Tinder Smart Photos
Smart Photos feature optimizes your profile by continuously testing and rotating your photos to display the most popular one first.
➔ Supported Image Size: Up to 800 x 800 pixels | Use the highest quality images with Tinder’s Smart Photos to ensure the best possible result.
Tinder Moments Image Sizes
Share your moments and increase your chances of getting a swipe right with well-sized pictures.
➔ Moments Pictures: 640 x 640 pixels | While moments are temporary, pick vivid, clear images to capture attention quickly.
Tinder Feed Image Sizes
Engage with your matches directly in your feed by sharing photos of your day-to-day life.
➔ Feed Pictures: 640 x 640 pixels | Keep it social and engaging with crisp images for your Tinder feed, adhering to the recommended size for consistency.
Keep the tone of your photos genuine and reflective of who you are, as authenticity can greatly enhance your appeal on dating platforms.
Avoid using overly processed or filtered photos, and adhere to Tinder’s Community Guidelines to ensure your images are appropriate and respectful.
MeWe image sizes
Tailor your to express your personality and connect with others using the right image sizes.
➔ Profile Picture: 144 x 144 pixels | Use a high-resolution image to Ensure your MeWe profile picture is clear and accurately represents you or your brand. If you have a larger image, MeWe will reduce it to the proper display size.
➔ Cover Photo: 945 x 320 pixels | This is approximately 3 times wider than tall. Make a statement with your MeWe cover photo, but remember the top and bottom can be cropped on various devices, so keep important details centered.
As far as posts, MeWe tells us that you can safely share photos, videos, documents, voice messages, Dual-Camera MeWe’s chats, GIFs, memes, doodles, disappearing content, stories, and much more – but they don’t clue us in on best sizes.
Save time and repurpose content from other networks you use.
The maximum file size you can upload is 500MB, whether you have a paid account or not. This applies to videos, photos, documents, audio files, and anything else you might choose to upload.
Meetup image sizes
A reader suggested this, and after a moment’s thought, I had to agree:
What could be more social than a platform to meet up IRL?
Meetup is all about groups and their events. Of course, you’ll also have a profile photo. You can set one for your account profile and different ones for your groups, if you like.
Meetup Group Image Sizes
Creating a welcoming and vibrant group page on Meetup starts with using the right images.
➔ Group Profile Image: 400 x 400 pixels | This square image helps members recognize your group, so choose a clear and relevant profile picture.
The profile image can be either a photo or a logo.
Your account profile photo will be used by default for your group profiles. Previously, you could update each of your group profile photos individually, but this feature appears to be retired.
➔ Group Cover Image: 600 x 338 pixels | Your cover image is often the first impression prospective members get, so make sure it’s attention-grabbing and indicative of your group’s theme.
Meetup group cover photos are an easy way to differentiate your group and attract potential members.
Use a photo in JPG, PNG, or non-animated GIF format with a 16:9 ratio. The file size limit is 10MB.
If you’re setting your cover photo for the first time, you must set it from your computer.
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- Go to your group’s homepage
- If you’re just starting out and don’t have any group photos yet, select Upload a photo.
- If you already have group photos, select Change photo.
- Here you can either Choose from existing or Upload a photo if you want something new.
- Choose your new cover photo and be sure to Save your changes. source
Sponsor logo image dimensions are 120 x 90.
Meetup Event Image Sizes
Each event you create on Meetup can have a unique image that reflects its content or theme.
➔ Event Images: 1200 x 675 pixels | Use a wide high-resolution image to give potential attendees a glimpse of what to expect from your event.
Always aim to upload the highest quality images within the recommended dimensions to ensure they look good across all devices.
A Meetup event photo album is a crowdsourced memory bank for a group.
When an event is scheduled a photo album is created automatically. Group organizers, co-organizers, and assistant organizers can create new photo albums from the Photos section of the group as well. All members can upload photos to an album but cannot create a new album. source
The only requirement here is that event photos be JPG or PNG format and under 10MB each.
How Do I Get Images to These Sizes?
Q: Do you have recommendation for how to get photos these desired image sizes? I am using iPhoto and I am not getting exact dimensions you describe.
A: You could use a free online photo editor like Pixlr. Alternatively, you can use an online image creator that has lots of sizes already set up for you!
One of the easiest I’ve found is Snappa. Choose a size template, pick or upload a photo, and it’s automatically sized to fit. Adjust cropping as desired.
The paid plans have an amazing Instant Resize feature, so you can make perfectly-sizes images for every network!
• • • Click here to try Snappa for FREE • • •
Disclosure: If you purchase a plan, I may earn a referral fee.
Social Media Cheat Sheet 2025: Conclusion
Help battle the misinformation being passed around. Size does matter!
You can find more image sizes in these articles:
Pin or tweet to share this complete updated social media image sizes cheat sheet with your friends and followers. Thanks!
Prentice Preneur says
Dear Louise,
I’m trying to upload a photo to be my cover photo on a Pinterest board. The jpeg is larger than the requirements for a cover image but it still seems to not produce a clean image. Is there something I’m missing?
Thanks
Louise Myers says
Social media sites compress images to save space, and it looks worst on flat tones with type. You could try saving your files as PNG, using different colors, or switch to using photos if it really bugs you 🙂
Corey Steiner says
The LinkedIn post dimensions aren’t correct for the desktop version. It isn’t correct for the mobile version either. Thoughts?
Louise Myers says
I was told these just changed and no info is available yet. I plan to update this post next week and will try to find out.
Julie says
Hi Louise,
It seems that Linkedin has very recently (end of March) changed their size for images! I used your very useful recommendations earlier this month and it worked perfectly. I just tried today (both for sharing a link and for posting an image directly) and both times Linkedin cropped my image!
That is so annoying, especially as they do not give guidelines for that…
Louise Myers says
Oh man! I’ll try to find out, as I intend to update this post next week.
Keith says
Hello,
Do you have recommendation for how to get photos these desired image sizes? I am using iPhoto and I am not getting exact dimensions you describe.
Thanks
Louise Myers says
You could use a free online photo editor like picmonkey.com or pixlr.com.
How to size photos in Pixlr (scroll down)
Grégory LEROY says
I don’t agree with the charts, I can publish 1397 × 2048 or 2048 × 1456 pics on Facebook.
Louise Myers says
The charts are for minimal and optimal sizes. The max on FB is 2048 x 2048 (last time I checked). You’re not limited to specific sizes and shapes.
Konrad Smit says
Hi Louise,
Thanks a lot for sharing the sheet, it really helped me out tonight.
See you around
Leena Tamminen says
Posted undistorted LinkedIn post image dimensions seem today 20.3.2017 to be:
min. h 628 px up-to w 948 px then scaled based on width i.e. for ex. w 1200 px x h 795 px or w 1500 px x h 994 px
Consequently, LinkedIn distorts for ex. w 948 px x h 280 px but renders correctly w 800 px x h 628 px
Bless us from USA!
—
Leena
Louise Myers says
Thanks, I’ll check it out!
Kristen says
Great resource! Do you have info on Pinterest favicon size? Mine is getting cut off.
Louise Myers says
Curious. I don’t see favicons on Pinterest any more. Where do you see them?
They used to be picked up from your website, so do what your website suggests. I think they can be as small as 16px up to 512px… always square of course.
Claudia Beck says
Wow ~ what a life saver you are! A woman after my own true heart – lol! Thank you and big, fat hugs!
Louise Myers says
You’re welcome 🙂
MP Nick says
This is so awesome! I haven’t seen this anywhere else on the web.
I know you put so much work into this and it is greatly appreciated!
–Nick
Louise Myers says
So nice to hear, Nick! Thanks for taking the time to comment.
Tormod says
Are you sure about the profile- and cover photo on Facebook? According to FB, the sizes are slightly different: https://www.facebook.com/help/125379114252045
Louise Myers says
I prefer creating the cover photo at the larger dimensions for better quality. But it’s funny that they finally changed the profile picture by 10 pixels, after saying for 5 years it had to be at least 180! I will change that in the next issue.
Barbara Gini says
I found this detailed explanation on the new Linkedin company cover photo: .slideshare.net/brynnet/new-banner-for-linkedin-70248953
Thanks for the cheat sheet!
B
Louise Myers says
Excellent! Thank you!
star says
Hi – I was using your FB Page cover image dimensions of 828×465 but it was not fitting correctly. I found this in FB help and these dimensions fit exactly:
Your Page’s cover photo: Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
https://www.facebook.com/help/125379114252045
Louise Myers says
Hi,
Yes, that mobile size is the same proportion as my 828 x 465 – but gets stretched on computers. Unfortunately you can’t upload a separate image to appear on computers. That’s why I created the template – so you can make something that works for both.
Stefan says
Hi Louise
Thank you for this chart, great help.
Still can’t figure out how to get a large image on LinkedIn company page update (linked).
When I add/choose an image (1200×628) it still only show up as a thumbnail on LinkedIn.
Is there a work-around?
Thanks in advance.
Cheers,
Stefan
Louise Myers says
Hey Stefan,
I don’t do much with LinkedIn, so I can only go by what they tell me. Wish I knew!
Pr Henrique davanso says
God bless you and your blessed work for media and for one world more color….
Melanie says
Can you confirm — did Facebook yet again change their event photo dimensions (Feb 2017)? Depending on the computer, I see three different sizes. My MAC is in the 300×200 range, while PC is in the 800×300 range (I did not use the exact pixels… because I don’t know them!). Then, on the featured for you section, those are also in the 300×200. Any advice — especially trying to design for all three?
Louise Myers says
I believe they did. Sorry but I have to give up on trying to keep up with them!
Brandon says
Thanks for that bit of info but have you figured the header for the Facebook Group as of yet?
Louise Myers says
Nope, I have no plans to work on that.
Em says
Thank you for this awesomely helpful info(!) and I’m sorry if this question has already been covered…
I’m making social media video bumpers (title and end frames) for Facebook (4:3 aspect ratio?) and Instagram (1:1). What sizes should I make the video bumper images? 470 x 264 pixels, or 560 x 315 pixels for Facebook? And 1080 x 1080 for Instagram?
Thank you.
Louise Myers says
Hi Em,
I don’t do video so I don’t know how to answer your question. I suspect you’d want to make them at the same resolution of the video.
Brandon says
Best bet for a good answer is to “Ask Google”.
Yes, ask Google. Just as you would ask a person.
Once asked, you may have to browse a bit but
you should arrive to the destination before
long that will hold the answer or at least be
the hands that guide you among your path.
Taylor Summers says
Thank you for sharing! This is great!
From your research, what is your recommended optimal image upload size when publishing a blog on LinkedIn?
Also, on company pages, what is your recommended upload size for a single image?
Thank you,
Taylor
Louise Myers says
Hi Taylor,
I don’t work with LinkedIn, so I don’t have anything more than what LinkedIn themselves recommend.
sue says
Hi
thanks for the info, very useful as need to redo all mine. Just an fyi, I filled in the details for the free social media guide offer, but no email was ever received (yes I did check the junk ;-). Just thought I’d let you know.
Thanks again
Louise Myers says
Hi Sue,
I see that your email was sent Jan 30 at 11:32am ET. Maybe it’s caught up somewhere. Hope you get it! I don’t think I can resend the confirmation email (due to spam laws – you have to confirm before I can email you).
Thanks for visiting!
Flor says
A M A I Z I N G !
Thanks a lot! You´ve made my life so much easier!
Shaadat Rahman says
Hello Louise
Thank you
The information you share social media cheat sheet that will really help me to make improvements in social media strategies for business
Jen Borror says
Your social media articles are amazing and truly helpful! Love all the examples throughout! Thank you!!
Jen Borror
Jens Creative Store
Louise Myers says
Thanks for your lovely comment, Jen!
Brent Liberatore says
Thanks for this list!!! I’ll definitely being using it and I’ve passed it along to a colleague.
Morgana Johnson says
First of all thank you so much for this!! I’m trying to get into other social media accounts to promote myself but I’ve been at such a loss for formatting anything. This is such a huge help.
However, I’ve been avidly using tumblr for a long time (6+ years) and those sizes are a bit outdated. I know that wasn’t the focus of this article, but since it was requested, and it is very hard to find, I just felt it was important to share my knowledge.
Although all themes are different, the most common sizes still display 500 and 400 width posts (and most “photography” themes either display everything with a width of 1280, or even the highest resolution available).
However, anything on the dashboard feed is shown at and resized to 540. Size limitations have also risen to 10MB for pictures, and supposedly 3MB for animated .gif images (However animated gifs are just buggy on tumblr, it’s best to “aim” between 1-3MB.)
Anyone using tumblr as a portfolio would have the best experience, and largest variety of themes to choose from, if they create images with a width of 500 or 400. However, those who plan to market themselves and gain a following on tumblr should create images meant to be displayed at 540. Those particular users should also pay close attention to the following new feature:
Tumblr has implemented a “dashboard pop-over” with a header, which works both as a mobile theme and allows desktop users to have a quick glance at a blog without leaving the dashboard. The header displays at “various sizes” with an aspect ratio of 16:9. Generally, it displays at 1240 x 700 for desktop browsers, but is optimized at 640 × 360 for mobile.
(It can also display animated gif images with the same size restrictions as posts. From my personal experience, however, I can’t get any header to animate if it’s larger than 1.5MB.)
It’s also worth noting that users whom choose to keep the default theme show the same header at 3000 x 1055 on their blog, and displays posts with a width of 540.
Louise Myers says
Thanks so much for sharing your Tumblr tips!
Janne says
Thank you, really useful article
Taylor Scanlon says
Very useful article.
1.) A time saver is to create a layer in your photo editing tool showing the outline of the “narrow” area (desktop) overlaid on the fatter (mobile) layout – this way you can see both images at the same time as you edit the image.
2.) I wasted a few minutes trying to figure out where the shadow overlay was coming from at the bottom of my cover image once posted. The brightness of my image was reduced at the bottom – this is especially true on the mobile view. FB is adding this and designers need to avoid putting thing like text at eh lower edge if they want their original brightness maintained.
Thanks again –
Louise Myers says
No prob! Re your first point, that’s just why I created my template.
Holly Wolfe says
Thank you so much for this information. What a great resource!
Chris says
Amazing guide Louise – had to share it straight away! Social media will be a force to deal with in 2017. So many useful tips – I’ve already added some to my social accounts. Thanks!
Louise Myers says
Thanks for sharing!
Would appreciate if you leave your real name on future comments so I don’t have to edit out your keywords.
Rebecca Fordham says
Thanks for this great article! Does anyone have any updates on the LinkedIn company page hero image issue? I’ve created mine to the size specified by LinkedIn and it’s still not right, but the article linked above has been deleted…
Thanks in advance.
Rebecca
Louise Myers says
Darn them for deleting that page! Here’s what I think. The cover image proportions work for mobile. Just as with FB and Twitter, the height gets cropped on desktop – although much more severely. Unfortunately you’ll have to create something and test it on different devices if it has critical elements that need to show. Or else think of it as more of a “background” image that doesn’t have faces, type, etc.
I’ll update the article.
Bobby Flarf says
Oh my god, thank you so much for this lol.
Monish Sinthala says
Great to see this social media cheat sheets, thanks alot for sharing this awesome blog post.
Dhaval says
Thank you very much for sharing social media cheat sheet that will help me to make improvements in social media strategies for my upcoming project.
Diana Nashif says
Great cheat sheet!
Any news on 2017? I can’t find anything yet, but you have the right channels for info so I will be coming to your site for everything social.
Cheers!
Louise Myers says
Pinterest board covers have changed to square, and LinkedIn has an entirely new layout. Will update in January, but the main images haven’t changed.
Pyramidions says
Thanks for the cheat sheet, i liked it ! Good work Louise Myers!
Louise Myers says
You’re welcome!
Ahmad says
Hi,
I’m looking for youtube channel profile actual thumbnail size. I want to make a channel art so it will seem like it has 2 profile pics on the left and the right. Is it possible? Can you help me? Thank’s
Cheers
Louise Myers says
Hi Ahmad,
That sounds like a great idea, but… Sorry I don’t know the answer! Maybe you can take a screen shot and create your image by following that as a template.
Best of luck with it!
Cher Goodchild says
THANK YOU for this. We work at a radio station and do a lot of advertising for social media and web. I print updated copies and share with the team often. This is a wonderful resource and I appreciate it!
Louise Myers says
I’m so glad to hear it, Cher!
Vicky YuPinG says
Thank you so much, this social media guidelines helps me a lot.
Again Thank you for this wonderful post @Louise Myers
Kokiat Bin says
Thank you very much.
Robert says
Very nice Cheet Sheet….. if I had office space, it would be a poster 😀
Wonder if you would be willing to do the same thing for today’s Social Media Sharing. This sheet happens to be from the social media “account” definition POV.
Would be terribly helpful for developers (big and small)
Louise Myers says
Hi Robert,
Can you explain further? I’m afraid I don’t understand what you mean!
Sonia says
Does your cheat sheet cover any device or is it targeted to desktop?
Louise Myers says
Hi Sonia,
These are all the Facebook-recommended sizes. The “ad” section calls out both desktop and mobile ad sizes.
As I mention in the post, I don’t agree with Facebook’s recommendation on the cover photo. I optimize for both desktop and mobile. You can find that info here.
Shawn Jasper says
Thank you very much for sharing social media cheat sheet.
Louise Myers says
You’re welcome!
Timothy Eaton says
Hi Louise,
Thanks for your streamlined social media guidelines here (and all the other awesome resources on your blog)!
Most of my clients are pretty old school and deal mostly in printed design or custom images for their own websites, so when somebody asked me to create an ad graphic for Instagram, your guide was such a quick easy way to find the optimal dimensions!
Thanks again,
-Tim
Louise Myers says
Awesome, I’m glad it helped!
Laura Wise says
social media is so important for well graphics design.social media cheet sheet are included different sizes photo shop.This is a nice article for all.
Sandi says
This is awesome! Thank you for taking the time to make this, Louise! It’s already just saved me a lot of googling and research time. 🙂
Louise Myers says
Happy to hear it, Sandi!
Jaime says
Hello! I’m curious to know about the Facebook Business/Like page cover photo dimensions — are they the same as the FB personal page dimensions? thanks!
Louise Myers says
Nope See this post to optimize your FB page cover for desktop and mobile.
Lara says
So thankful you posted this! I’ve been searching for the accurate specs too and none seem quite right. Page bookmarked! 😀
Louise Myers says
Awesome! Glad it helped.
Amol Shah says
Excellent information about Social media cheat sheet. Thanks for sharing..
Kalpana says
Hi Louise ! Excellent information about Social media cheat sheet 2016: Must-have image sizes. Now I keep in my mind your information before planning my social media activities. Thanks for sharing these valuable information with us
Louise Myers says
You bet.
Denise says
Thank you so much! You were the only one with the correct sizes!!
Louise Myers says
Glad it helped 🙂
Albert Barkley says
Thank you very much for sharing social media cheat sheet that will help me to make improvements in social media strategies for business.
Louise Myers says
You’re welcome, Albert.