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You are here: Home / Social Media Tips / Why Social Media Marketing Is A Must For Business

Why Social Media Marketing Is A Must For Business

July 24, 2017 by Sahiba Sadana 25 Comments

Considering social media marketing for your business? Wondering if it's worth the time - or money to hire out? Get the scoop here!

Considering social media marketing for your business?

Wondering if it’s worth the time or money?

All over the world, people spend close to 700 million minutes per month on Facebook. This is exactly the same time it takes a student to earn a standard four-year degree.

And, Facebook is just one of many social media websites on the internet! There are many others like Instagram, Twitter, Reddit, Quora – the list is endless.

But, why is social media so important?

Marketing is no longer about the stuff that you make, but about the stories you tell. ~Seth Godin

Your product may be good, but the way you make it look on social media is way more important.


Post overview video.

Looking at the marketing career graph of famous marketers, they have focused more on social media than anything else, because they know the effect it has on people. This is how they’ve become good marketers. Let’s substantiate this with an example.

Have you seen the “Don’t Go There #LiveThere” commercial for Airbnb? While the entire video speaks of a very general thing – staying in a hotel – the way it has been presented is phenomenal. You see the video and you feel like “I need to stay in Airbnb at least once.”

That’s how you can influence people’s minds and thoughts.

Pacman to the Print Media

Remember that game Pacman we used to play as a child? Social Media and the internet have done exactly this to the traditional print media: eating up the Print Media. To put it in simple terms, social media has taken over print media to a great extent.

For me, if I want to read the news, I don’t even think about the newspaper. I just pull out my mobile phone and start browsing social media or the internet. In fact, most of the news I’m looking for is all there on Facebook.

The number of people opting for the traditional print media is going down considerably. Facebook pages of Fox News, Washington Times, buzzfeed, and other popular pages, have all the news people want. Then why buy the newspaper when you can get the information right when you need it?

Did You Know: The famous and most-read encyclopedia, Britannica, is wrapping up its print edition after a long 244 years? Whoa! I’m sure social media wasn’t a boon for this company.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” ~Seth GodinLittle Investment and Huge Profits

There are a huge number of Facebook and Instagram pages which are selling something through the platform. Per Facebook, there are around 40 million active small business pages, and the number is growing! On Instagram, there are close to 1 million advertisers.

One of the coolest things is that it’s an inexpensive means to reach a large target audience in a limited time. Even stores like Adidas, Nike and Puma are using social media to promote and sell their goods – and why not? When buying a product, the first thing people do is check for the price online. In fact, Forbes reports that 94% of businesses are using social media, and most of them agree to it helping their expansion.

Opening doors to so many customers

According to the figures, more than half of the world’s population is registered on various social media platforms. This makes it even easier for businesses to target and acquire the required customers. In fact, businesses acquire a massive number of customers through social media websites like Twitter, Facebook, LinkedIn and the others. Social media opens doors to so many customers that would not have been possible otherwise.

You’ll know your customer so much better

Social media has made it much easier for businesses to interact with each other. Whatever your business is, you can answer all the customer queries and it does not even take your much time. Some of the most common ways which businesses use to interact with their customer are Question and Answer Polls and comment games. These help to generate a two-way conversation between the customers and the buyers. It also helps in improving the customer engagement and building the customers’ trust.

"Social media is not part of the internet, Social media is the internet."A Recent Experience: A day at the Shopping Mall

Quite recently, I was on a shopping spree with my parents. I had with me a t-shirt to exchange due to improper fit. However, the sales person at the showroom refused to accept my exchange request due to certain “reasons.” I was instantly irritated and told him that I would report the incident on social media and tarnish the store’s reputation. After that, the store manager came to me and told me that it was a “technical mistake” on their part and I can exchange the thing I had come for. THIS is the POWER of social media.

Of course, I substantiated my argument and then threatened to tarnish the reputation on social media, but without this powerful weapon it would not have been possible.

Social media is now a very prominent part of our day-to-day lives. Can you imagine waking up without scrolling through Facebook? Or having a life where you no longer stalk your favorite celebs on Twitter? It might work out for a day or two, but beyond that – nope!

So we are saying… “Social media is not part of the internet, Social media is the internet.”

I am sure social media is a part of your life as well.

Related read: What Should I Pay To Outsource Social Media Marketing?

What do you feel about the most powerful weapon on internet? Do you feel it has made a difference to your life – and business?

Please leave a comment about social media marketing as regards your business.

Considering social media marketing for your business? Wondering if it's worth the time - or money to hire out? Get the scoop here!

Filed Under: Social Media Tips Tagged With: small business tips, social media marketing

About Sahiba Sadana

Ms Sahiba Sadana is a Content Strategist, Analyst, and Editor. A lover of brevity and a serial chips eater, Sahiba is an accomplished freelance writer with experience in this space for half a decade. She is the Content Editor at Sharda University and a regular contributor to Business Town and The London Economic.

Comments

  1. Nahid Hasan says

    July 24, 2017 at 10:41 AM

    Great article Sahiba. I am totally agree with you that “Social media is not part of the internet, Social media is the internet.” It is becoming the number one channel for customer based communication. It helps brands to create relationship with their customers in easy way. I am getting 30% of my leads from social media and it is increasing. Thanks again.

    Reply
    • Louise Myers says

      July 25, 2017 at 9:07 AM

      Great to hear, Nahid! Continued success to you.

      Reply
      • Nahid Hasan says

        July 25, 2017 at 11:26 AM

        Thanks Louise, I am waiting to get more content from you.

        Reply
  2. Jaime says

    July 24, 2017 at 1:16 PM

    Great article! I never had much luck with social media marketing, might have to give it another shot. Anyone interested in making some good money should definitely look into affiliate marketing though. Its actually pretty easy and since I got into it my income has literally multiplied and my life has completely changed for the better 🙂

    Reply
    • Louise Myers says

      July 25, 2017 at 9:04 AM

      Yes, I love affiliate marketing. Don’t you use social media for it though? I do.

      Reply
  3. Cori Ramos says

    July 24, 2017 at 2:00 PM

    Hi Sahiba,

    It’s nice to e-meet you. Thanks for sharing these reasons why we should have a social media marketing plan.

    I agree with everything you said here. Social media is the place to be if we want our business to grow.

    I’ve stepped up my game on social media and I see a difference in the engagement and the number of followers grow. 🙂

    Thanks for sharing this. By the way, I didn’t know Britannica was no longer going to print…that’s wild!

    Have a great week ladies!

    Cori

    Reply
    • Louise Myers says

      July 25, 2017 at 9:08 AM

      Thanks Cori, appreciate your shares too!

      Reply
  4. Aishwar Babber says

    October 3, 2017 at 3:55 AM

    Hey,

    I also believe that Social media marketing is a must for business nowadays, as social media sites like FaceBook has a massive amount of users and is always in trend, this gives marketers a huge opportunity to showcase their brand and product to their targeted audience.

    Thanks for sharing this article,
    Have a great day ahead.

    Reply
    • Louise Myers says

      October 4, 2017 at 9:45 AM

      Thanks Aishwar!

      Reply
  5. Julian says

    October 4, 2017 at 9:38 PM

    Hi Louise,
    Great article! It’s amazing how social media is needed. Now when people want to research the company website is up high on the list but next is social media. If I want to read some reviews I go to Yelp, Facebook, Twitter & Google to see what people are saying. This is such a great thing for consumers because their voice will be heard.

    Reply
    • Louise Myers says

      October 5, 2017 at 11:37 AM

      So true. Thanks for your comment, Julian!

      Reply
  6. Hazel Lude says

    October 24, 2017 at 5:45 AM

    A successful social media marketer can take his business to the top. In this post, very useful stuff is explained which is really beneficial for every reader.

    Reply
  7. Katie says

    November 13, 2017 at 3:02 AM

    Simple but really effective points in this article. Yes social media is really important to improve our website traffic. I started few campaign regarding awareness and services which worked really well for me. I also do advertisement campaigns to give a little starting booster for new concept. Thank you so much for the wonderful tips.

    Reply
    • Louise Myers says

      November 13, 2017 at 9:01 AM

      I bet you place a lot of comments for SEO as well. But I don’t allow that here.

      Reply
  8. David says

    November 13, 2017 at 3:34 AM

    It’s a nice blog about social media marketing. Nowadays social media is becoming one of the most important platforms for showcasing our product or service. A successful social media marketer can take their business to the top. Social media sites like Facebook, Twitter have massive numbers of users.

    Reply
    • Louise Myers says

      November 13, 2017 at 8:56 AM

      Nice try with the links but I removed them.

      Reply
  9. Tisha Tahnin says

    January 31, 2018 at 12:58 AM

    aaaa.. Outstanding! I was looking to start social media marketing for my business as I am suddenly feeling that my targeted customers are mostly interconnected with social medias. Social Media marketing is really important for business. like: FACEBOOK,TWITTER, PINTEREST,INSTRAGRAM etc. I am planning to establish a strategy for trial. Before that I am roaming in the blogs for getting some ideas about Social Media Marketing. I hope your one made something clear for me. Thanks!

    Reply
  10. Mike says

    February 4, 2018 at 9:08 PM

    Really nice article, Louse! Thanks. Agree with all your points, especially when you said “Social media IS the internet”, so true! I think so many businesses ‘failed’ with their social media marketing because they fail to differentiate that social media marketing has both short-term and long-term benefits, and each must be approached in different ways. Not all industries will benefit from social media on a short-term basis, yet patience is virtue, I believe ALL will benefit long-term.

    Reply
    • Louise Myers says

      February 5, 2018 at 7:12 AM

      Well said, Mike. Thanks for your comment!

      Reply
  11. Kenny Tripura says

    August 12, 2018 at 1:13 PM

    Also sharing video content helps with social media engagement and marketing. Makes the job easier.

    Reply
    • Louise Myers says

      August 12, 2018 at 5:04 PM

      It helps engagement, but is more time consuming to create.

      Reply
  12. Ella Hayes says

    November 4, 2018 at 8:04 PM

    I liked your this saying “Social media is not part of the internet, Social media is the internet.” Really social media is now become a very crucial part of our life. We can not think out of it. Thanks for your great article.

    Reply
    • Louise Myers says

      November 5, 2018 at 6:55 AM

      Thanks for reading and commenting, Ella!

      Reply
  13. jerry john says

    May 29, 2019 at 12:18 AM

    An informative article with all the points discussed well. The blog is also amazing. The conclusion is perfect. The social network strategy is essential for the social promotion of your business. But I’m still baffled, what’s the difference between marketing through social media and marketing content?

    Reply
    • Louise Myers says

      May 29, 2019 at 7:26 AM

      Content marketing is usually based on blogging, though it includes social media as well.

      Reply

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